The Walt Disney Method is a simple framework developed for organizations to help them systematically come up with and examine creative ideas. The Walt Disney Method was created by Walt Disney, based on three different phases of the process: Dreamer, Realist, and Critic. It's all part of a very structured process, where it is made sure that ideas are not only creative but also practical and tested in every possible detail.
This blog takes us through the Walt Disney Method and how companies can incorporate it into the development process to generate brilliant ideas.
What is the Walt Disney Method?
The Walt Disney Method encompasses three phases:
Dreamer Phase: It opens up the gate for imagination and brainstorming. During this step, team members are nudged to come up with as many possible ideas with no boundaries or judgments. The aim here is to think creatively and develop out-of-the-box ideas.
Realist Phase: After the brainstorming, the Realist phase looks at the feasibility of the ideas. That is, it will evaluate the available resources, the time required, and strategies that could ensure effective and workable ideas.
Critic Phase: The Critic phase is a place where one looks at the ideas from a critical point of view. That is, one aims to spot its weaknesses, areas exposing one to risks, and where one can make better improvements to ensure the final solution is robust and thoughtful.
Why Use the Walt Disney Method?
Encourages Both Creativity and Practicality: The approach will always balance creative thinking and practical evaluation. This allows teams to come up with imaginative solutions while ensuring that these are achievable and possible.
Full Idea Explorations: By moving through the Dreamer, Realist, and Critic phases, teams undertake ideas from various perspectives and ensure full exploration of possible solutions.
Improved Collaboration: The method allows participants to engage in different ways, with both creative as well as practical ideas.
When to Use the Walt Disney Method
The Walt Disney Method can be applied in various situations:
Idea Generation
Project Planning
Innovation Workshops
Problem-Solving Sessions
Team Collaboration
Product Development
Implementing the Walt Disney Method
Step 1: Dreamer Phase
Begin by gathering the team for a brainstorming session. Encourage everyone to share their ideas without any restrictions. The goal is to generate as many creative ideas as possible. Use tools like whiteboards or sticky notes to capture all ideas.
Step 2: Realist Phase
Next, evaluate the feasibility of the ideas. Consider practical aspects like resources, time, and potential challenges. This is where the team will develop an implementation plan, considering how the ideas can be brought to life.
Step 3: Critic Phase
Finally, move to the Critic phase, where you analyze the ideas critically. Outline any risks or weaknesses and make necessary adjustments. The focus is on improving the ideas so they can be successfully implemented.
Iteration
The Walt Disney Method is most effective when the team cycles through the phases multiple times. Iteration ensures that the ideas are refined and continuously improved.
Walt Disney Method Example
Let’s say a company wants to launch a new app for managing daily tasks.
Dreamer Phase: The team brainstorms ideas for app features, such as task tracking, reminders for daily activities and tasks, and integration with other tools.
Realist Phase: The team evaluates the feasibility of these features, considering technical requirements, available resources, and user needs.
Critic Phase: The team critically analyzes potential issues, such as ease of use, security, and user adoption. They refine the app concept based on this analysis.
By cycling through these phases, the company can ensure that the app is both innovative and practical.
Benefits of the Walt Disney Method
Extensive Exploration of Ideas: The method compels teams to find ideas from multiple perspectives, eventually leading to a holistic and creative solution.
Better Teamwork: Since people play distinct roles, the teammates are given more chances to contribute their experience and their own opinions, which makes the idea more effective.
Imagination and Practical Consideration: The approach is meant to promote imagination as well as practical consideration. It is a balanced method where both creative thinking and practical thinking are encouraged to give a solution that is innovative in itself as well as has a feasible approach.
Challenges of the Walt Disney Method
Overemphasis on Separation of Phases: Strictly dividing the phases can sometimes limit creativity. It's important to allow flexibility between phases.
Early Criticism: Introducing the Critic phase too early can stifle creativity. Ensure that the Dreamer phase remains judgment-free to encourage open brainstorming.
Failure to Iterate: Skipping the iterative process can result in underdeveloped ideas. It's important to cycle through the phases multiple times for the best results.
Tips for Successful Implementation
Encourage Open Communication: Foster an environment where team members feel comfortable sharing ideas.
Embrace Flexibility: While the method has distinct phases, allow for organic transitions between them to maintain a creative flow.
Document Ideas: Keep a record of all ideas generated to revisit and refine them as needed.
Promote Iteration: Encourage teams to cycle through the phases multiple times to continuously refine ideas.
Ready to Apply the Walt Disney Method to Your Business?
Walt Disney's method is incredible for creative power and innovative change. This balances imaginative thinking with practical assessment, thus bringing innovative solutions tending to real-world needs.
Book a discovery call to explore how we can help you or your team become more innovative.
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